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The Attention Industry: Your social media content needs a strong narrative hook, and here's the reason why.
If you asked any company in the media industry, whether in video games or films, who their biggest competitor is, would you guess it isn’t another studio or production house, but social media? I first heard about this trend when I attended Game Republic’s gaming industry trends event last year. One takeaway was that games companies aren’t just competing with other titles like it used to be, because now they’re competing with social platforms such as TikTok for users’ attentio
oscarggstreet
May 53 min read
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