A defining feature of Mothership Branding as a service is consultancy. Often the need is not for someone to do the work on a client's behalf, but for simple, valuable advice and the training to bridge the gaps in digital and creative skills, so that they can carry on with the work themselves and ultimately gain independence. One of the most important aspects of delivering training is inclusivity, specifically the removal of barriers and the showing of equity towards all learn

“What is AI?” one may ask, having heard the word hundreds of times by now. AI chatbots, AI assistants, AI content, AI agents, AI premium features, or perhaps the controversial "AI slop" - you've heard it all, and yet you’re still not sure what the term really means, and whether or not it’s actually “intelligent”. Whether you use ChatGPT on a regular basis, or AI simply isn't your cup of tea, you will have a more insightful and nuanced understanding of "AI" by the end of thi

Every stage of the design process matters, but one stage shapes everything that follows: the brief. A weak brief assumes both parties can read each other's minds. It runs thin on detail, leaves revision cycles undefined, and never quite pins down what success looks like. No matter how capable the client or skilful the designer, a strong brief is what closes the gap between them. At the Mothership, we think of a solid brief as a blueprint in three parts: the Why, the What, and

If you asked any company in the media industry, whether in video games or films, who their biggest competitor is, would you guess it isn’t another studio or production house, but social media? I first heard about this trend when I attended Game Republic’s gaming industry trends event last year. One takeaway was that games companies aren’t just competing with other titles like it used to be, because now they’re competing with social platforms such as TikTok for users’ attentio